The ladies at Meadowbelle currently operate both Meadowbelle Market and Meadowbelle Weddings. When they came to me, their branding was a mix of elements they'd collected over the years. They pulled inspiration from vintage drawings and lettered brands, but were in need of a strategic brand refresh that could provide consistency and versatility, while embracing their unique style.
I created a hand lettered main "Meadowbelle" wordmark that acts as the base for the brand. Then, each business line has a unique logo that can be used interchangeably with the line art and icons.
The color palette is muted, calm, and romantic. And the custom pattern offers a playful, but classy vibe.