Hello.
My name is Jonelle. 

What I Do:

I partner with agencies and established teams to translate brand strategy into cohesive visual systems, campaign assets, and experiential creative designed for clarity, consistency, and meaningful engagement.

More About Me:

I’ve been in love with visual design, art and making things as long as I can remember. Ask my mom... she wasn’t too excited to find me carving little works of art into her wooden furniture as a child. (Whoops! Sorry mom.) 

I began my creative career as a freelance photographer in 2001 then moved into marketing and graphic design in 2006. In the past 20+ years, I’ve had the opportunity to work with brands across the U.S. including some of Kansas City’s best like Hallmark, ReeceNichols, Engaged Companies and Overflow Story Lab. I regularly work with creative agencies and in-house marketing teams, high-growth entrepreneurs, and growing businesses.

I'm an unusual hybrid: creative-meets-analyst. I start every project by stepping back and looking at the big picture in order to understand both the immediate and meaningful long-term goals. Then I develop creative strategies to support both--helping my clients realize their creative vision and become equipped for future growth.

My breadth of experience also allows me to efficiently and effectively support high-volume production, large asset suites, and complex deliverables that require precision, organization, and consistency at scale.

My approach is simple: be consistent, be meaningful, connect to your audience and mind the details.

I most often work on retainer as an extension of your team but do support short-term projects and campaigns on a per project basis. If you’re looking for a senior creative who can step in and make your life easier, I’d love to talk with you about your creative projects. You can drop me a line here.

Outside of consulting, I maintain a studio art practice focused on painting and visual narrative, where a slower, more personal exploration of visual language continues to inform my professional work.