Alyssa Hollingsworth is a newly published middle grade fiction author (and one of the kindest people I've worked with!). As she prepped for the release of her first book, The Eleventh Trade, we worked together to uncover her brand story and develop a flexible branding system. The final brand features a versatile brush lettered type in combo with hand drawn icons and patterns and clean typography. Here's a snapshot of the final brand.
Happy New Year!
I love how the beginning of a new year feels like taking a deep breath full of fresh, clean air.
I personally use it as a chance to reflect on where I've been and where I want to go, and I set goals (for myself and my business).
This year, I wanted to do something to help inspire others as they reach for new things.
So, I'm lettering your New Year's Resolutions this January.
I'm keeping track of requests on Instagram and Facebook and lettering them in random order. AND I'm sending a free smartphone wallpaper version to the goal-setter to keep the inspiration front of mind.
I'll be posting them here as well throughout the month of January. If you'd like to submit a resolution, head over to my Instagram for more details.
I recently had the opportunity to work with Connor Flanagan, a Minnesota based hip hop artist, on recreating his personal brand and developing artwork for his upcoming hip hop debut album, Mountains.
Connor is super talented and has a really genuine, compassionate vision for his music. He was very open and flexible to my creative suggestions, and I love the results of our collaboration.
The final brand includes a mix of authentic brush script and a clean, modern block type. The goal was to create something versatile that combined the bold and modern with the urban and personal qualities of Connor's work.
Along with the dominant brush script branding, the branding system includes an alternate version in the custom sans serif block type. The graphical "A" is also used as an independent icon.
As I do with all my custom branding projects, I started first with rough sketches and a lot of brainstorming. You can see below the concepts in their infancy, along with a few ideas that didn't make the cut.
As we progressed, I picked up my favorite brush pen and tried a variety of styles before we found the one that hit the mark. This same brush style was carried over into other elements of the brand, including a custom X pattern and some website graphics. All created by hand.
Here's a small sampling of the custom website graphics created using the new branding elements and custom typography.
I really enjoyed hand crafting this brand for Connor and can't wait to see how it grows and develops over time. Here's a snapshot of the complete project which includes the brand color palette, album artwork, icons, and product.
If you're interested in collaborating on your branding project, drop me a line.
It's almost here!
Finally, the Strawberry Swing Indie Craft Fair's 6th Annual Summer Swing is upon us! I am SO excited about this event. Once again I'll be surrounded by 90+ talented makers and artists. It's gonna be HOT in more ways than one! But don't worry, Sweet Caroline's Ice Box will be there with cold sweet treats for all.
But I think what I'm most excited about is that I'll be offering custom watercolor lettering on-site throughout the day. First come, first serve until I run out of paper or my hand falls off. :) 5x7 original watercolors with your 1-3 word phrase or name will be available on-demand for just $15!
I hope to see you there! Don't forget to RSVP to the Facebook event and SHARE it with your friends!!
It's SOO hot outside! To help ease the discomfort, I decided to host a Flash Sale through Monday, July 11th. Use offer code HOT20 to get 20% off your ENTIRE order (even Clearance items)! Shop tees, pins, prints, cards, and pillows now!
I was so excited when the ladies at The Strawberry Swing Indie Craft Fair asked me to create the poster for their 6th Annual Summer Swing happening on July 23rd in Kansas City.
Here's a glimpse into my process for creating this adorable poster and graphics...
Sometimes my process is a very straight line from start to finish (typically, when I have a very clear vision for the end product). In those times, I'll often sketch pieces separately and then create a final full sketch, ink it, and digitize.
Other times my process is a lot more fluid (typically, when I have more creative freedom with a project and know what feeling I want to evoke, but perhaps don't have the final visual in mind yet). These are times when I almost over-produce in order to get my creative ideas fully flushed out onto paper and then work them together into a final piece.
With the Swing poster, my creative process was definitely more fluid. The Strawberry Swing ladies gave me the theme "popsicles", so that's where I started. I drew and drew a million different popsicles, then even took those all fully into the digital stage before I started to develop my full vision for the poster. (And can I just say, illustrating popsicles is so much fun!)
From there I began sketching my concept and playing with different arrangements and type styles along the way. I settled on the core design that I loved, then developed a variety of accent pieces to experiment with in the digital stage.
Once everything was digitized, I played around with color palette and textures to create a piece that is vintage poster meets vintage popsicle wrapper. I immediately fell in love with the final piece. Here's what the Strawberry Swing had to say about it:
Jonelle Jones is Ah-mazing! We said 'popsicle' and she ran with it! We ♥ it so much!
I also created complementary social media graphics for Facebook & Instagram, a Maker Badge for vendors, and (the most fun part of all!) a custom repeating popsicle pattern!
I'll hope you'll join us at this year's Summer Swing on July 23rd from 10am to 5pm at the Alexander Major's Historic Barn and Grounds in Kansas City.
I've just finished up a very enjoyable branding project for the ladies over at Meadowbelle.
Erin & Aundrea are twin sisters who own Meadowbelle Market and Meadowbelle Weddings, both Etsy-based retail shops with handmade jewelry and wedding accessories, respectively. I love how delicate and beautiful their work is, from one-of-a-kind hair pieces to their oh-so-popular stacking rings.
When they came to me, their branding was a mix of elements they'd collected over the years. They pulled inspiration from vintage drawings and lettered brands, but were in need of a strategic brand refresh that could provide consistency and versatility, while embracing their unique style.
The final brand includes the hand lettered wordmark "meadowbelle" which acts as the base of the brand. Each business line then has a unique logo which can be used in a variety of ways with the line art elements and icons.
The Meadowbelle gals wanted the ability to switch up elements of the logo as needed, and requested hand drawn elements to represent the seasons. The final grouping includes a couple extra (because, who can choose just a few!?), and all the icons work together to provide a consistent feel across the brand. These icons will also be used for packaging, stationery, and other pieces.
One of my favorite pieces of the brand is the hand lettered script "M" icon. This icon holds a special meaning to Erin & Aundrea because it includes a hidden "A" and "e" to represent their names within the Meadowbelle "M". I love that they came to me with this idea, and I'm glad I was able to come up with something beautiful that complements the brand.
I had such a great time creating this brand and I look forward to working more with the ladies of Meadowbelle.
Here's your peak into the new Meadowbelle branding. I can't wait to hear your thoughts!
I made my first time lapse video to show my process for digitizing and cleaning up watercolor lettering to prep for final printing.
Take a look and let me know what you think! Should I make some more? Anything specific you want to see?
I had the pleasure of participating in this year's Spring Swing put on by the Strawberry Swing Indie Craft Fair. This is the second Spring event they've held and boy was it amazing! They were voted one of the Top 35 Indie Craft Fairs in the country by Buzzfeed, and now I know first hand why.
There were around 100 amazingly talented and passionate makers at this thing (including my booth neighbors Art by JenF and Ozark Herbal Creations). I felt so honored to be in their company. The crowds were energetic and on a mission to support the local businesses represented at the fair. And the ominous clouds couldn't keep them away! (Amazingly, the rain stopped just in time Saturday morning and held off until right at the end of the fair on Sunday.)
This was my very first craft show experience and I had a ton of fun! There was so much work involved getting ready - building a booth from scratch, developing new products, packing inventory, getting the word out, and so on. It was so fulfilling to see it all come together at the show and to get to interact with fair-goers. I had a really great time.
My booth featured all of my current product, including custom Royals inspired tees (which sold like hot cakes!), custom hand lettered greeting cards and fine art prints, custom designer pillow covers, and limited edition collector's enamel pins.
As I continue to build out the retail arm of my business, I do anticipate attending more of these events. Stay tuned for info on upcoming shows!
I am currently on a sugar high. Induced by eating the leftover materials from this morning's project with my intern, Emma. Nerds!!!!!!!!!!!! (See, sugar high.)
I've been mentoring Emma, a high school student, since January. We've worked through basic drawing and design principles and methods, and started hand lettering a couple of weeks ago. And today, we lettered with food! Nerds, to be exact!
I've been very impressed with Emma's innate creative skills and watched her latch onto several little pieces of advice and improve her work over the semester. I was blown away today by her skill in translating lettering concepts into a final piece with a very unusual medium. Here are some process shots and the final work of art. Great job, Emma!