Connor Flanagan | Musician Branding and Album Design

I recently had the opportunity to work with Connor Flanagan, a Minnesota based hip hop artist, on recreating his personal brand and developing artwork for his upcoming hip hop debut album, Mountains.

Connor is super talented and has a really genuine, compassionate vision for his music. He was very open and flexible to my creative suggestions, and I love the results of our collaboration.

The final brand includes a mix of authentic brush script and a clean, modern block type. The goal was to create something versatile that combined the bold and modern with the urban and personal qualities of Connor's work.

Along with the dominant brush script branding, the branding system includes an alternate version in the custom sans serif block type. The graphical "A" is also used as an independent icon.


As I do with all my custom branding projects, I started first with rough sketches and a lot of brainstorming. You can see below the concepts in their infancy, along with a few ideas that didn't make the cut. 

As we progressed, I picked up my favorite brush pen and tried a variety of styles before we found the one that hit the mark. This same brush style was carried over into other elements of the brand, including a custom X pattern and some website graphics. All created by hand.

Here's a small sampling of the custom website graphics created using the new branding elements and custom typography.

I really enjoyed hand crafting this brand for Connor and can't wait to see how it grows and develops over time. Here's a snapshot of the complete project which includes the brand color palette, album artwork, icons, and product.

If you're interested in collaborating on your branding project, drop me a line.

The Strawberry Swing Indie Craft Fair's Spring Swing

I had the pleasure of participating in this year's Spring Swing put on by the Strawberry Swing Indie Craft Fair. This is the second Spring event they've held and boy was it amazing! They were voted one of the Top 35 Indie Craft Fairs in the country by Buzzfeed, and now I know first hand why.

I also had the honor of designing the flyer and social media graphics for the event! Here's the Facebook cover image.

I also had the honor of designing the flyer and social media graphics for the event! Here's the Facebook cover image.

There were around 100 amazingly talented and passionate makers at this thing (including my booth neighbors Art by JenF and Ozark Herbal Creations). I felt so honored to be in their company. The crowds were energetic and on a mission to support the local businesses represented at the fair. And the ominous clouds couldn't keep them away! (Amazingly, the rain stopped just in time Saturday morning and held off until right at the end of the fair on Sunday.)

Saturday's booth set up (the kids were my helpers during set up and tear down, so you can ignore the gatorade and lemonade bottles - haha)

Saturday's booth set up (the kids were my helpers during set up and tear down, so you can ignore the gatorade and lemonade bottles - haha)

This was my very first craft show experience and I had a ton of fun! There was so much work involved getting ready - building a booth from scratch, developing new products, packing inventory, getting the word out, and so on. It was so fulfilling to see it all come together at the show and to get to interact with fair-goers. I had a really great time. 

My booth featured all of my current product, including custom Royals inspired tees (which sold like hot cakes!), custom hand lettered greeting cards and fine art prints, custom designer pillow covers, and limited edition collector's enamel pins.

As I continue to build out the retail arm of my business, I do anticipate attending more of these events. Stay tuned for info on upcoming shows!

My Custom Lettered Business Card Set

When I first sat down to concept ideas for my new business cards, I wasn't entirely sure where I'd take it, but I knew I wanted to do something custom and fun.

I wanted to create a variety of unique designs to pull together into a mini collection of artwork. I took into consideration the end uses along with the various audiences that would receive cards and gave myself a few simple guidelines:

  • Design new work
  • Include some snark
  • Be genuine

Following my typical process, I did some word brainstorming, then a little rough sketching before narrowing in on the designs. I stuck mostly to hand drawn lettering, but wanted to include a couple of quotes that applied to my work and include some surface patterns (in the end I only used one pattern in this round, but more to come next time).

I was quite happy with the results, so much so that a few of the designs have made their way onto product in my shop. Below are some photos of the work.

If you'd like to talk about how I can help you with a project like this, drop me a line.

lettered, by Jonelle Jones

I recently developed some new branding for my line of custom hand lettered product. Let me introduce you to lettered

Over the next several weeks, I'll be spending a fair amount of time fully developing this collection. It will include fine art prints, stationary, home decor, printables, and apparel. Here's a sampling of what you can currently find in the shop.

I am excited to build out this branch of my business along with the design, marketing, and custom lettering services I currently provide. If you're interested in talking about a custom piece or collaboration, drop me a line!