Alyssa Hollingsworth is a newly published middle grade fiction author (and one of the kindest people I've worked with!). As she prepped for the release of her first book, The Eleventh Trade, we worked together to uncover her brand story and develop a flexible branding system. The final brand features a versatile brush lettered type in combo with hand drawn icons and patterns and clean typography. Here's a snapshot of the final brand.
Happy New Year!
I love how the beginning of a new year feels like taking a deep breath full of fresh, clean air.
I personally use it as a chance to reflect on where I've been and where I want to go, and I set goals (for myself and my business).
This year, I wanted to do something to help inspire others as they reach for new things.
So, I'm lettering your New Year's Resolutions this January.
I'm keeping track of requests on Instagram and Facebook and lettering them in random order. AND I'm sending a free smartphone wallpaper version to the goal-setter to keep the inspiration front of mind.
I'll be posting them here as well throughout the month of January. If you'd like to submit a resolution, head over to my Instagram for more details.
It's SOO hot outside! To help ease the discomfort, I decided to host a Flash Sale through Monday, July 11th. Use offer code HOT20 to get 20% off your ENTIRE order (even Clearance items)! Shop tees, pins, prints, cards, and pillows now!
A safe and happy Fourth of July to you and yours!
I was so excited when the ladies at The Strawberry Swing Indie Craft Fair asked me to create the poster for their 6th Annual Summer Swing happening on July 23rd in Kansas City.
Here's a glimpse into my process for creating this adorable poster and graphics...
Sometimes my process is a very straight line from start to finish (typically, when I have a very clear vision for the end product). In those times, I'll often sketch pieces separately and then create a final full sketch, ink it, and digitize.
Other times my process is a lot more fluid (typically, when I have more creative freedom with a project and know what feeling I want to evoke, but perhaps don't have the final visual in mind yet). These are times when I almost over-produce in order to get my creative ideas fully flushed out onto paper and then work them together into a final piece.
With the Swing poster, my creative process was definitely more fluid. The Strawberry Swing ladies gave me the theme "popsicles", so that's where I started. I drew and drew a million different popsicles, then even took those all fully into the digital stage before I started to develop my full vision for the poster. (And can I just say, illustrating popsicles is so much fun!)
From there I began sketching my concept and playing with different arrangements and type styles along the way. I settled on the core design that I loved, then developed a variety of accent pieces to experiment with in the digital stage.
Once everything was digitized, I played around with color palette and textures to create a piece that is vintage poster meets vintage popsicle wrapper. I immediately fell in love with the final piece. Here's what the Strawberry Swing had to say about it:
Jonelle Jones is Ah-mazing! We said 'popsicle' and she ran with it! We ♥ it so much!
I also created complementary social media graphics for Facebook & Instagram, a Maker Badge for vendors, and (the most fun part of all!) a custom repeating popsicle pattern!
I'll hope you'll join us at this year's Summer Swing on July 23rd from 10am to 5pm at the Alexander Major's Historic Barn and Grounds in Kansas City.
I've just finished up a very enjoyable branding project for the ladies over at Meadowbelle.
Erin & Aundrea are twin sisters who own Meadowbelle Market and Meadowbelle Weddings, both Etsy-based retail shops with handmade jewelry and wedding accessories, respectively. I love how delicate and beautiful their work is, from one-of-a-kind hair pieces to their oh-so-popular stacking rings.
When they came to me, their branding was a mix of elements they'd collected over the years. They pulled inspiration from vintage drawings and lettered brands, but were in need of a strategic brand refresh that could provide consistency and versatility, while embracing their unique style.
The final brand includes the hand lettered wordmark "meadowbelle" which acts as the base of the brand. Each business line then has a unique logo which can be used in a variety of ways with the line art elements and icons.
The Meadowbelle gals wanted the ability to switch up elements of the logo as needed, and requested hand drawn elements to represent the seasons. The final grouping includes a couple extra (because, who can choose just a few!?), and all the icons work together to provide a consistent feel across the brand. These icons will also be used for packaging, stationery, and other pieces.
One of my favorite pieces of the brand is the hand lettered script "M" icon. This icon holds a special meaning to Erin & Aundrea because it includes a hidden "A" and "e" to represent their names within the Meadowbelle "M". I love that they came to me with this idea, and I'm glad I was able to come up with something beautiful that complements the brand.
I had such a great time creating this brand and I look forward to working more with the ladies of Meadowbelle.
Here's your peak into the new Meadowbelle branding. I can't wait to hear your thoughts!