Alyssa Hollingsworth is a newly published middle grade fiction author (and one of the kindest people I've worked with!). As she prepped for the release of her first book, The Eleventh Trade, we worked together to uncover her brand story and develop a flexible branding system. The final brand features a versatile brush lettered type in combo with hand drawn icons and patterns and clean typography. Here's a snapshot of the final brand.
Happy New Year!
I love how the beginning of a new year feels like taking a deep breath full of fresh, clean air.
I personally use it as a chance to reflect on where I've been and where I want to go, and I set goals (for myself and my business).
This year, I wanted to do something to help inspire others as they reach for new things.
So, I'm lettering your New Year's Resolutions this January.
I'm keeping track of requests on Instagram and Facebook and lettering them in random order. AND I'm sending a free smartphone wallpaper version to the goal-setter to keep the inspiration front of mind.
I'll be posting them here as well throughout the month of January. If you'd like to submit a resolution, head over to my Instagram for more details.
I recently had the opportunity to work with Connor Flanagan, a Minnesota based hip hop artist, on recreating his personal brand and developing artwork for his upcoming hip hop debut album, Mountains.
Connor is super talented and has a really genuine, compassionate vision for his music. He was very open and flexible to my creative suggestions, and I love the results of our collaboration.
The final brand includes a mix of authentic brush script and a clean, modern block type. The goal was to create something versatile that combined the bold and modern with the urban and personal qualities of Connor's work.
Along with the dominant brush script branding, the branding system includes an alternate version in the custom sans serif block type. The graphical "A" is also used as an independent icon.
As I do with all my custom branding projects, I started first with rough sketches and a lot of brainstorming. You can see below the concepts in their infancy, along with a few ideas that didn't make the cut.
As we progressed, I picked up my favorite brush pen and tried a variety of styles before we found the one that hit the mark. This same brush style was carried over into other elements of the brand, including a custom X pattern and some website graphics. All created by hand.
Here's a small sampling of the custom website graphics created using the new branding elements and custom typography.
I really enjoyed hand crafting this brand for Connor and can't wait to see how it grows and develops over time. Here's a snapshot of the complete project which includes the brand color palette, album artwork, icons, and product.
If you're interested in collaborating on your branding project, drop me a line.
Big news, guys!
I am super excited to announce I have begun selling my custom made illustrations, templates, patterns, and other digital assets on Creative Market! Creative Market hosts a very talented community of creatives, each selling a variety of items to help other designers in their work.
To celebrate, I'm giving away some FREE STUFF! But, first...
I've just debuted my first collection of illustrations, 120+ Hand-Drawn Vector Floral Elements.
I can hear you now... "Oooooohhhh, so THAT'S why I keep seeing flower drawings on your Instafeed..." Yep! That's it!
Because I'm so excited about this, and because you're all so awesome, I've created some FREE stuff just for you!
Desktop Wallpaper, Smart Phone Wallpaper, and even a Coloring Page for you all to enjoy! Download them, Pin them, Share them, and keep an eye out for more fun stuff!
The Moody Floral Pattern
The Leaf Pattern
FREE Floral Wreath Coloring Page
All images and files contained in this post are ©Jonelle Jones Creative Studio LLC
I was so excited when the ladies at The Strawberry Swing Indie Craft Fair asked me to create the poster for their 6th Annual Summer Swing happening on July 23rd in Kansas City.
Here's a glimpse into my process for creating this adorable poster and graphics...
Sometimes my process is a very straight line from start to finish (typically, when I have a very clear vision for the end product). In those times, I'll often sketch pieces separately and then create a final full sketch, ink it, and digitize.
Other times my process is a lot more fluid (typically, when I have more creative freedom with a project and know what feeling I want to evoke, but perhaps don't have the final visual in mind yet). These are times when I almost over-produce in order to get my creative ideas fully flushed out onto paper and then work them together into a final piece.
With the Swing poster, my creative process was definitely more fluid. The Strawberry Swing ladies gave me the theme "popsicles", so that's where I started. I drew and drew a million different popsicles, then even took those all fully into the digital stage before I started to develop my full vision for the poster. (And can I just say, illustrating popsicles is so much fun!)
From there I began sketching my concept and playing with different arrangements and type styles along the way. I settled on the core design that I loved, then developed a variety of accent pieces to experiment with in the digital stage.
Once everything was digitized, I played around with color palette and textures to create a piece that is vintage poster meets vintage popsicle wrapper. I immediately fell in love with the final piece. Here's what the Strawberry Swing had to say about it:
Jonelle Jones is Ah-mazing! We said 'popsicle' and she ran with it! We ♥ it so much!
I also created complementary social media graphics for Facebook & Instagram, a Maker Badge for vendors, and (the most fun part of all!) a custom repeating popsicle pattern!
I'll hope you'll join us at this year's Summer Swing on July 23rd from 10am to 5pm at the Alexander Major's Historic Barn and Grounds in Kansas City.
I've just finished up a very enjoyable branding project for the ladies over at Meadowbelle.
Erin & Aundrea are twin sisters who own Meadowbelle Market and Meadowbelle Weddings, both Etsy-based retail shops with handmade jewelry and wedding accessories, respectively. I love how delicate and beautiful their work is, from one-of-a-kind hair pieces to their oh-so-popular stacking rings.
When they came to me, their branding was a mix of elements they'd collected over the years. They pulled inspiration from vintage drawings and lettered brands, but were in need of a strategic brand refresh that could provide consistency and versatility, while embracing their unique style.
The final brand includes the hand lettered wordmark "meadowbelle" which acts as the base of the brand. Each business line then has a unique logo which can be used in a variety of ways with the line art elements and icons.
The Meadowbelle gals wanted the ability to switch up elements of the logo as needed, and requested hand drawn elements to represent the seasons. The final grouping includes a couple extra (because, who can choose just a few!?), and all the icons work together to provide a consistent feel across the brand. These icons will also be used for packaging, stationery, and other pieces.
One of my favorite pieces of the brand is the hand lettered script "M" icon. This icon holds a special meaning to Erin & Aundrea because it includes a hidden "A" and "e" to represent their names within the Meadowbelle "M". I love that they came to me with this idea, and I'm glad I was able to come up with something beautiful that complements the brand.
I had such a great time creating this brand and I look forward to working more with the ladies of Meadowbelle.
Here's your peak into the new Meadowbelle branding. I can't wait to hear your thoughts!
I think most creatives are wired to crave diversity within their projects and pursuits. I haven't yet met one who didn't enjoy dabbling in a few dozen types of work at a time. With this desire for new experiences and new expression, comes an eagerness for learning.
Personally, I am thankful to live in a time where there is an almost endless amount of knowledge available at my fingertips.
As I walked through the art museum the other day, I noticed how elementary so much of ancient design was.
Of course, there are mind-blowing detailed pieces and works from those with innate talent we could only dream of owning.
But there are also a lot of disproportionate figures, basic line drawings, and abstract representations.
It made me think of what it was like to be an artisan in ancient times - when your circle of influence was miniscule compared to today, when your teachers were the family and friends in your community, when there was no Drawing on the Right Side of the Brain or easily accessible art classes.
For one, this blows me away. To think of the millions of people who have gone before us who felt art from within, and pulled inspiration from the small world they occupied.
The works created and the progress made is truly awe inspiring.
But then to realize that I was born in a time where I am able to look back at all of their work and be influenced by it and learn from it...
To go to school and learn thousands of years of art history and technique...
And then to have even more information and training available through this magical thing called the internet..... *I'm dying over here*
So how do we make use of all this information in a way that is meaningful and built for our modern way of life?
Skillshare is a "global learning community for creators." Their mission is simple, but powerful:
Our mission is to provide access to high-quality learning.
We believe that everyone is creative, and that giving people tools to harness their creative power has the potential to change lives for the better. Not creativity defined as an artist but creativity defined as a mindset, as a mental toolkit, as a set of building blocks, as a way of solving problems, and as a means to live a more interesting life.
By teaching the skills needed in tomorrow’s world, Skillshare empowers creators to pursue the work they love today.
What I love about Skillshare is that it is a community of creatives sharing knowledge, providing constructive feedback, and supporting each other to ultimately propel modern creative work into a whole new realm.
It is a place where illustrators can learn about marketing, jewelry makers can learn to watercolor, and photographers can learn about launching a business.
No matter your skill level, or where you're at in your journey, it can provide a rich and meaningful learning experience....whether you want to master techniques within your current craft, or flood that longing for diversity with new skills.
It's also a place where you can share your own experiences and talents with a whole world full of hungry creatives as a Skillshare teacher.
Skillshare is completely worth the investment as a platform for modern professional development. You can either sign up for classes one-off or become a member to gain access to all classes.
Here are a few of my favorite classes to get you started.
1. The First Steps of Hand Lettering by Mary Kate McDevitt
2. How to Present: Share Ideas That Inspire Action by Simon Sinek
3. Pattern Design I: Create Inspiring Repeats by Elizabeth Olwen
4. Watercolors for Illustrators by Sandra Bowers
5. The New Business Toolbox by Seth Godin
When I first sat down to concept ideas for my new business cards, I wasn't entirely sure where I'd take it, but I knew I wanted to do something custom and fun.
I wanted to create a variety of unique designs to pull together into a mini collection of artwork. I took into consideration the end uses along with the various audiences that would receive cards and gave myself a few simple guidelines:
- Design new work
- Include some snark
- Be genuine
Following my typical process, I did some word brainstorming, then a little rough sketching before narrowing in on the designs. I stuck mostly to hand drawn lettering, but wanted to include a couple of quotes that applied to my work and include some surface patterns (in the end I only used one pattern in this round, but more to come next time).
I was quite happy with the results, so much so that a few of the designs have made their way onto product in my shop. Below are some photos of the work.
If you'd like to talk about how I can help you with a project like this, drop me a line.
I recently developed some new branding for my line of custom hand lettered product. Let me introduce you to lettered.
Over the next several weeks, I'll be spending a fair amount of time fully developing this collection. It will include fine art prints, stationary, home decor, printables, and apparel. Here's a sampling of what you can currently find in the shop.
I am excited to build out this branch of my business along with the design, marketing, and custom lettering services I currently provide. If you're interested in talking about a custom piece or collaboration, drop me a line!