Alyssa Hollingsworth is a newly published middle grade fiction author (and one of the kindest people I've worked with!). As she prepped for the release of her first book, The Eleventh Trade, we worked together to uncover her brand story and develop a flexible branding system. The final brand features a versatile brush lettered type in combo with hand drawn icons and patterns and clean typography. Here's a snapshot of the final brand.
I recently had the opportunity to work with Connor Flanagan, a Minnesota based hip hop artist, on recreating his personal brand and developing artwork for his upcoming hip hop debut album, Mountains.
Connor is super talented and has a really genuine, compassionate vision for his music. He was very open and flexible to my creative suggestions, and I love the results of our collaboration.
The final brand includes a mix of authentic brush script and a clean, modern block type. The goal was to create something versatile that combined the bold and modern with the urban and personal qualities of Connor's work.
Along with the dominant brush script branding, the branding system includes an alternate version in the custom sans serif block type. The graphical "A" is also used as an independent icon.
As I do with all my custom branding projects, I started first with rough sketches and a lot of brainstorming. You can see below the concepts in their infancy, along with a few ideas that didn't make the cut.
As we progressed, I picked up my favorite brush pen and tried a variety of styles before we found the one that hit the mark. This same brush style was carried over into other elements of the brand, including a custom X pattern and some website graphics. All created by hand.
Here's a small sampling of the custom website graphics created using the new branding elements and custom typography.
I really enjoyed hand crafting this brand for Connor and can't wait to see how it grows and develops over time. Here's a snapshot of the complete project which includes the brand color palette, album artwork, icons, and product.
If you're interested in collaborating on your branding project, drop me a line.
It's almost here!
Finally, the Strawberry Swing Indie Craft Fair's 6th Annual Summer Swing is upon us! I am SO excited about this event. Once again I'll be surrounded by 90+ talented makers and artists. It's gonna be HOT in more ways than one! But don't worry, Sweet Caroline's Ice Box will be there with cold sweet treats for all.
But I think what I'm most excited about is that I'll be offering custom watercolor lettering on-site throughout the day. First come, first serve until I run out of paper or my hand falls off. :) 5x7 original watercolors with your 1-3 word phrase or name will be available on-demand for just $15!
I hope to see you there! Don't forget to RSVP to the Facebook event and SHARE it with your friends!!
I just love getting to create custom one-of-a-kind pieces for people.
I recently completed this hand lettered watercolor piece for a special birthday girl, commissioned by her sweet boyfriend. This phrase was an inside joke between the couple.
I made my first time lapse video to show my process for digitizing and cleaning up watercolor lettering to prep for final printing.
Take a look and let me know what you think! Should I make some more? Anything specific you want to see?