Alyssa Hollingsworth is a newly published middle grade fiction author (and one of the kindest people I've worked with!). As she prepped for the release of her first book, The Eleventh Trade, we worked together to uncover her brand story and develop a flexible branding system. The final brand features a versatile brush lettered type in combo with hand drawn icons and patterns and clean typography. Here's a snapshot of the final brand.
Happy New Year!
I love how the beginning of a new year feels like taking a deep breath full of fresh, clean air.
I personally use it as a chance to reflect on where I've been and where I want to go, and I set goals (for myself and my business).
This year, I wanted to do something to help inspire others as they reach for new things.
So, I'm lettering your New Year's Resolutions this January.
I'm keeping track of requests on Instagram and Facebook and lettering them in random order. AND I'm sending a free smartphone wallpaper version to the goal-setter to keep the inspiration front of mind.
I'll be posting them here as well throughout the month of January. If you'd like to submit a resolution, head over to my Instagram for more details.
I recently had the opportunity to work with Connor Flanagan, a Minnesota based hip hop artist, on recreating his personal brand and developing artwork for his upcoming hip hop debut album, Mountains.
Connor is super talented and has a really genuine, compassionate vision for his music. He was very open and flexible to my creative suggestions, and I love the results of our collaboration.
The final brand includes a mix of authentic brush script and a clean, modern block type. The goal was to create something versatile that combined the bold and modern with the urban and personal qualities of Connor's work.
Along with the dominant brush script branding, the branding system includes an alternate version in the custom sans serif block type. The graphical "A" is also used as an independent icon.
As I do with all my custom branding projects, I started first with rough sketches and a lot of brainstorming. You can see below the concepts in their infancy, along with a few ideas that didn't make the cut.
As we progressed, I picked up my favorite brush pen and tried a variety of styles before we found the one that hit the mark. This same brush style was carried over into other elements of the brand, including a custom X pattern and some website graphics. All created by hand.
Here's a small sampling of the custom website graphics created using the new branding elements and custom typography.
I really enjoyed hand crafting this brand for Connor and can't wait to see how it grows and develops over time. Here's a snapshot of the complete project which includes the brand color palette, album artwork, icons, and product.
If you're interested in collaborating on your branding project, drop me a line.
I made my first time lapse video to show my process for digitizing and cleaning up watercolor lettering to prep for final printing.
Take a look and let me know what you think! Should I make some more? Anything specific you want to see?