The Strawberry Swing Indie Craft Fair's Spring Swing

I had the pleasure of participating in this year's Spring Swing put on by the Strawberry Swing Indie Craft Fair. This is the second Spring event they've held and boy was it amazing! They were voted one of the Top 35 Indie Craft Fairs in the country by Buzzfeed, and now I know first hand why.

  I also had the honor of designing the flyer and social media graphics for the event! Here's the Facebook cover image.

I also had the honor of designing the flyer and social media graphics for the event! Here's the Facebook cover image.

There were around 100 amazingly talented and passionate makers at this thing (including my booth neighbors Art by JenF and Ozark Herbal Creations). I felt so honored to be in their company. The crowds were energetic and on a mission to support the local businesses represented at the fair. And the ominous clouds couldn't keep them away! (Amazingly, the rain stopped just in time Saturday morning and held off until right at the end of the fair on Sunday.)

  Saturday's booth set up (the kids were my helpers during set up and tear down, so you can ignore the gatorade and lemonade bottles - haha)

Saturday's booth set up (the kids were my helpers during set up and tear down, so you can ignore the gatorade and lemonade bottles - haha)

This was my very first craft show experience and I had a ton of fun! There was so much work involved getting ready - building a booth from scratch, developing new products, packing inventory, getting the word out, and so on. It was so fulfilling to see it all come together at the show and to get to interact with fair-goers. I had a really great time. 

My booth featured all of my current product, including custom Royals inspired tees (which sold like hot cakes!), custom hand lettered greeting cards and fine art prints, custom designer pillow covers, and limited edition collector's enamel pins.

As I continue to build out the retail arm of my business, I do anticipate attending more of these events. Stay tuned for info on upcoming shows!

My Custom Lettered Business Card Set

When I first sat down to concept ideas for my new business cards, I wasn't entirely sure where I'd take it, but I knew I wanted to do something custom and fun.

I wanted to create a variety of unique designs to pull together into a mini collection of artwork. I took into consideration the end uses along with the various audiences that would receive cards and gave myself a few simple guidelines:

  • Design new work
  • Include some snark
  • Be genuine

Following my typical process, I did some word brainstorming, then a little rough sketching before narrowing in on the designs. I stuck mostly to hand drawn lettering, but wanted to include a couple of quotes that applied to my work and include some surface patterns (in the end I only used one pattern in this round, but more to come next time).

I was quite happy with the results, so much so that a few of the designs have made their way onto product in my shop. Below are some photos of the work.

If you'd like to talk about how I can help you with a project like this, drop me a line.

lettered, by Jonelle Jones

I recently developed some new branding for my line of custom hand lettered product. Let me introduce you to lettered

Over the next several weeks, I'll be spending a fair amount of time fully developing this collection. It will include fine art prints, stationary, home decor, printables, and apparel. Here's a sampling of what you can currently find in the shop.

I am excited to build out this branch of my business along with the design, marketing, and custom lettering services I currently provide. If you're interested in talking about a custom piece or collaboration, drop me a line!

Fun with Nerds

I am currently on a sugar high. Induced by eating the leftover materials from this morning's project with my intern, Emma. Nerds!!!!!!!!!!!! (See, sugar high.)

I've been mentoring Emma, a high school student, since January. We've worked through basic drawing and design principles and methods, and started hand lettering a couple of weeks ago. And today, we lettered with food! Nerds, to be exact! 

I've been very impressed with Emma's innate creative skills and watched her latch onto several little pieces of advice and improve her work over the semester. I was blown away today by her skill in translating lettering concepts into a final piece with a very unusual medium. Here are some process shots and the final work of art. Great job, Emma!

Custom Hand Lettered Illustration

I recently completed this commissioned piece - a custom hand lettered illustration of the saying "a ship is safe in harbor, but that's not what ships are for". This print can be found in the shop now as well!

Like any other project, I begin first with some quick, rough sketches that help me visualize possible layouts and different typographic treatments.

From there I made a large scale sketch and refined it until I felt it was ready for inking. I also sketched out the illustrative elements and inked them separately from the lettering.

I digitized the piece, cleaned up the vector work and played with color and texture until I found what I was looking for.

My client sent me this photo of the final print in the frame and ready to give on Christmas day.