I've just finished up a very enjoyable branding project for the ladies over at Meadowbelle.
Erin & Aundrea are twin sisters who own Meadowbelle Market and Meadowbelle Weddings, both Etsy-based retail shops with handmade jewelry and wedding accessories, respectively. I love how delicate and beautiful their work is, from one-of-a-kind hair pieces to their oh-so-popular stacking rings.
When they came to me, their branding was a mix of elements they'd collected over the years. They pulled inspiration from vintage drawings and lettered brands, but were in need of a strategic brand refresh that could provide consistency and versatility, while embracing their unique style.
The final brand includes the hand lettered wordmark "meadowbelle" which acts as the base of the brand. Each business line then has a unique logo which can be used in a variety of ways with the line art elements and icons.
The Meadowbelle gals wanted the ability to switch up elements of the logo as needed, and requested hand drawn elements to represent the seasons. The final grouping includes a couple extra (because, who can choose just a few!?), and all the icons work together to provide a consistent feel across the brand. These icons will also be used for packaging, stationery, and other pieces.
One of my favorite pieces of the brand is the hand lettered script "M" icon. This icon holds a special meaning to Erin & Aundrea because it includes a hidden "A" and "e" to represent their names within the Meadowbelle "M". I love that they came to me with this idea, and I'm glad I was able to come up with something beautiful that complements the brand.
I had such a great time creating this brand and I look forward to working more with the ladies of Meadowbelle.
Here's your peak into the new Meadowbelle branding. I can't wait to hear your thoughts!