I was so excited when the ladies at The Strawberry Swing Indie Craft Fair asked me to create the poster for their 6th Annual Summer Swing happening on July 23rd in Kansas City.
Here's a glimpse into my process for creating this adorable poster and graphics...
Sometimes my process is a very straight line from start to finish (typically, when I have a very clear vision for the end product). In those times, I'll often sketch pieces separately and then create a final full sketch, ink it, and digitize.
Other times my process is a lot more fluid (typically, when I have more creative freedom with a project and know what feeling I want to evoke, but perhaps don't have the final visual in mind yet). These are times when I almost over-produce in order to get my creative ideas fully flushed out onto paper and then work them together into a final piece.
With the Swing poster, my creative process was definitely more fluid. The Strawberry Swing ladies gave me the theme "popsicles", so that's where I started. I drew and drew a million different popsicles, then even took those all fully into the digital stage before I started to develop my full vision for the poster. (And can I just say, illustrating popsicles is so much fun!)
From there I began sketching my concept and playing with different arrangements and type styles along the way. I settled on the core design that I loved, then developed a variety of accent pieces to experiment with in the digital stage.
Once everything was digitized, I played around with color palette and textures to create a piece that is vintage poster meets vintage popsicle wrapper. I immediately fell in love with the final piece. Here's what the Strawberry Swing had to say about it:
Jonelle Jones is Ah-mazing! We said 'popsicle' and she ran with it! We ♥ it so much!
I also created complementary social media graphics for Facebook & Instagram, a Maker Badge for vendors, and (the most fun part of all!) a custom repeating popsicle pattern!